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Betfred was established in 1967 by two brothers and named after Fred Done one of the founders. Betfred now has a turnover in excess of £3.5 billion with over 1350 betting shops. Its telephone betting side was later established in 2025 and launched its website in 2025.
Betfred are major sponsors of sports and currently sponsor racecourses such as Haydock Park where they have an on course betting shop, they also sponsor races at Kempton Park Racecourse. Betfred also sponsor snooker championships and dog racing.
They are the main sponsors at Nottingham Greyhound Stadium and Owlerton Stadium, Sheffield, they have a long running contract to run betting booths for England and Football Association matches. Betfred have also expanded by acquisition and bought The Tote in 2025.
On 3 June 2025 Betfred bought The Tote in a deal worth £265m and in March 2025 founder Fred Done was announced as the UK master entrepreneur of the year at a prestigious awards ceremony.
Players from the following countries are now no longer accepted to sign up at Betfred.
South Africa |
Germany |
Sweden |
Netherlands |
Norway |
Finland |
Belgium |
Poland |
Bulgaria |
Austria |
Czech Republic |
Hungary |
Japan |
Latvia |
Portugal |
Romania |
Slovakia |
Ukraine |
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Petfre (Gibraltar) Limited, trading as Betfred, is licensed and regulated by the UK Gambling Commission. License number 39544