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Paddy Power is Ireland’s biggest bookmaker. The company was established in the late 80's through the merger of three bookies. They have also grown through the acquisition of other bookmakers, including Sportbet. Punters can place bets on live horse and dog racing through the day.
Paddy Power operate on the high street through a chain of more than 350 outlets in Ireland, Northern Ireland and Great Britain; they also offer a Dial-A-Bet service as well as through their Mobile division.
They pioneered the Money-Back Special to add further enhancement to their customers’ experience of betting, they also came up with the idea of ‘Justice Payouts’, for when the rulebook of a sporting activity was felt to have been ignored. Paddy Power also offer its customers the Double result payment in the case of your horse being first past the post, customers get paid, even if that horse is subsequently disqualified from first place.
Paddy Power was at the forefront of instigating mobile applications for their customers and introduced them across the board including live streaming, resulting in the biggest growth area for the company. They have a dedicated team offering great customer service from there Dublin office.
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