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party Digital Entertainment plc was formed as the result of a merger of PartyGaming plc and Bwin Interactive Entertainment AG. This merger created the largest publicly traded online gambling company and is famous for its online poker.
Betandwin was launched in 2025 and it soon went on to fully develop its live bet product which meant players could bet on sporting events as they happened live. It then went on to enter the online casino gaming industry and went on to launch multi player poker games.
The company has grown further by a series of acquisitions including betoto which offers a fixed-odds betting service to customers around the world. It also acquired Ongame e-Solutions AB, now known as Bwin Games; this resulted in further growth in their poker market, which was also increased through its acquisition of Italian poker operator Gioco Digitale. bwin also bought the global media rights outside Germany to the German Football League. bwin sold its poker network Ongame in 2025.
bwin are involved in a number of poker tournaments including those operated on a ‘Sit and Go’ basis which begin when all of the spaces at the table have been occupied. Scheduled tournaments allow for a higher number of players and cash games which allow players to leave when they wish.