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Having started in a Portakabin more than 12 years ago, bet365 Group Limited has achieved a fantastic climb to the top of the online gambling industry and now has more than 7 million customers in over 200 countries in 17 different languages.
Having taken out a large multi million pound loan to launch their online business, the Coates family went on to sell their chain of betting shops to Coral, raising more than enough funds to pay off their loan and concentrate on the popularity of their online gambling business.
Based in Stoke-On-Trent and being its largest employer within the private sector its online activities includes lives streaming on sporting events as well as sports betting, poker, casino, games and bingo. bet365 also offers an on-course bookmaking service.
The Chairman, Peter Coates secured a three year contract with the Stoke City to become the official shirt sponsors.